PAID SEARCH

Comprehensive Paid Search Services

HLD’s Paid Search services go beyond the basics; they are fully customizable to meet your specific goals. Keyword research, ad messaging, landing pages, bid optimization, as well as methodical and continuous testing are the foundation to paid search.

Connecting with a consumer is not about the click, that’s the easy part. Our technology allows us to analyze user behavior and the digital landscape in conjunction with true market conditions to extract insights and optimization opportunities. We’re constantly striving for quality traffic through ads that relay the sentiment of your brand, while being consistent with other channels and layering on user intent.

Paid Search Strategy

Our experts are passionate about paid search as an integral piece to your overall digital ecosystem. It starts with our internal cross-channel teams working on strategy in concert to produce a story line, enabling your brand to reach the right consumers regardless of channel, device or medium.

Once a strategy is solidified we identify the right platforms and tactics to yield business results. If not managed effectively, your PPC campaigns can be a source of wasted dollars. Our experts execute in highly competitive markets and deliver successful campaigns while maximizing your investment.

We get your business found online, but that’s just the beginning of what our services deliver for your brand. Our campaigns are focused on your business success, and we transform, customize and refine our marketing to what delivers the best ROI specifically for you.